You’ll leave able to answer three questions without hesitating.
Who are we? Who do we serve? Why should anyone care about us?
Most leadership teams assume they can already answer the above. Our first session together is usually where you discover that everyone in the business has a different answer, all of them reasonable, none of them the same. This is your brand gap, and it’s best that you discover it now rather than in a pitch with a client you really need to win.
From there, we use our Inside-Out Framework to build a holistic vision of where you are, and where you need to be. We look at your business as it stands, your market and your competitors, building different perspectives from conversations with your people. We then compress everything we find into something short enough to be used. Nothing gets expressed externally until it’s agreed internally.
Your three questions.
Why your position needs to be this specific.
A buyer used to search for services/products and compare what came back. Now they describe the situation they’re in (often to AI tools) and get a handful of names. The ones that come back are the businesses that can be described as an answer to that situation.
A business described in the same words its competitors use is just rewording the same generic claims. Our role is to ensure you consistently stand above the rest.
After you find your voice, we make it simple to use.
The above gives you the raw data. Now we need to refine it.
The second stage builds your communication architecture. It turns what we learnt into language. Personality, tone of voice, messaging and brand story in that order, so your business ends up with words everyone can use in place of interpretations and assumptions.
We also give you a SignalIndex™ – a list of factual statements about who you are and how you talk, ready to be loaded into the AI tools you use, meaning the way you talk is always kept consistent.
69%
of B2B buyers report inconsistencies between what a supplier's website says and what its sales reps tell them. This is the stage that closes that gap.
Source: Gartner, Sales Survey, June 2025.
Making the strategy visible.
Once your new positioning is established, we craft a visual identity designed specifically for your target personas.
We build the system you need that allows your brand to thrive for years to come.
What you walk away with.
A Brand Book and one-page summary you’ll refer to regularly.
Every decision from every stage lands in the Brand Book, approved as you go.
It’s not some 400-page monstrosity that nobody will ever use; it’s an easy-to-use reference for anyone writing on your behalf.
Alongside it, your one-page brand summary. The whole strategy on one side of A4, short enough that your team can learn it and use it in meetings without opening anything.
Before you commit.
How much of our time will this take?
Half an hour each for the individual interviews, a full day with the leadership team, then a review session at the end of each stage. Two days spread across the engagement for most people, and more for whoever owns it internally.
Half an hour each for the individual interviews, a full day with the leadership team, then a review session at the end of each stage. Two days spread across the engagement for most people, and more for whoever owns it internally.
Who needs to be in the room?
Whoever can settle an argument. Usually three to six people, and it has to include the person who signs things off. Sending a delegate to a session about what the business is tends to produce a decision nobody stands behind.
Whoever can settle an argument. Usually three to six people, and it has to include the person who signs things off. Sending a delegate to a session about what the business is tends to produce a decision nobody stands behind.
Do you speak to our customers?
No. Personas are built in the workshop, from what your sales team already knows and from the last three deals you won and the last three you lost. Customer interviews and questionnaires sit outside the scope at every tier.
No. Personas are built in the workshop, from what your sales team already knows and from the last three deals you won and the last three you lost. Customer interviews and questionnaires sit outside the scope at every tier.
What if our leadership team doesn’t agree?
They usually don’t, and the first session is where it surfaces. The disagreement was already in the business, quietly producing four versions of the same pitch. This is the first time it gets said out loud and settled. If you can’t agree who you are internally, how is a buyer supposed to work it out?
They usually don’t, and the first session is where it surfaces. The disagreement was already in the business, quietly producing four versions of the same pitch. This is the first time it gets said out loud and settled. If you can’t agree who you are internally, how is a buyer supposed to work it out?
When do we see the visual identity?
Later than you’ll want to. Usually the second half of the engagement, once there’s something agreed for it to express. Ask us in week two and you’ll get a straight no.
Later than you’ll want to. Usually the second half of the engagement, once there’s something agreed for it to express. Ask us in week two and you’ll get a straight no.
Three ways in.
Foundation
Brand Sprint
£14,500
A focused intervention (4-6 weeks)
When you know the brand needs to change but need to get to the important decisions quickly.
The Brand Sprint gives you a focused route through the Catalyst approach, bringing clarity to your positioning, proposition and core brand foundations before translating them into a refined identity.
For businesses that need clarity now.
Enquire todayFlagship
Brand Strategy
£25,000
The core Catalyst engagement (3-6 months)
Our core brand strategy and identity engagement for businesses that have outgrown the brand that got them here.
We go deeper into the business, audience and competitive landscape before developing the communication architecture and visual identity needed to move the brand forward.
For businesses ready to make a bigger change.
Enquire todayDeep Dive
Brand Strategy + SignalIndex™
From £38,000
The deeper transformation (6-9 months)
For businesses where brand clarity increasingly needs to extend into the systems interpreting the business.
Alongside the full strategy, communication and identity process, we develop a deeper SignalIndex™ system to give your teams and AI a clear, consistent source of truth.
For businesses building a brand for what’s next.
Enquire todayWork moves between us on a weekly rhythm. Each stage comes to you for approval as it is finished, and nothing starts until the last thing is agreed.
We build the system. Catalyst can launch it.
Catalyst Brand is one part of the Catalyst ecosystem. By the time Catalyst Marketing and PR pick your brand up, the thinking is done, the language is agreed, and your new brand is ready to go to market.
You can use another agency, but Catalyst Marketing will always have a headstart.
Start with a conversation.
You’ve seen what’s involved and what it costs. Now it’s time for a conversation.
We need to discuss with you about your goals, and whether the timing is right or not. We’ll never encourage you to start this process if it’s not the right time.
If you’d rather see something written first, the Brand Audit is free, and it arrives within three working days. It’s a written diagnostic of how your teams, the market, and AI interpret the business, and you get it whether or not we work together.
